Skip to main content

The world is changing fast, and the global market is expanding every day. It’s hard to stay competitive in a constantly evolving environment. But there are some things you can do to help keep pace with the new business environment and remain competitive despite unpredictable cycles of economic prosperity or recession. Here’s how to keep pace with the new business environment:

1. Adapt to an expanding global market

Stay on top of market changes by reading trade publications, following industry news, and online or print trends. Check your business practices against the latest competition to ensure you’re still providing the best service at an affordable price. Adopt a progressive attitude when it comes to change; be open-minded about new ideas and new methods.

Monitor your competitors by keeping an eye on what they’re doing in the market. You’ll learn how they react when their company is struggling or thriving, and then you can emulate that behavior. Study popular trends, which will help you keep up with changes in customer’s needs, so you are more likely to meet them.

Invest in your employees’ skills. Employees are more likely to remain loyal if they’re invested in their company’s success. Offer to pay for an online course or buy some books and make it a company-wide goal to learn more about technology. Promote and integrate a culture of continuous learning. Let go of outdated practices that have proven to be unproductive or provide minimal results; transition to innovative methods.

2. Respond to unpredictable market and business cycles

Stay competitive by leveraging technology by investing in the latest hardware, software, or mobile capabilities so that you can stay competitive with advancements in online marketing, eCommerce, or social media. Ensure your company’s software is up to date, so you don’t miss out on new features that will help you stay competitive in the market. This includes computers, smartphones, tablets, etc.

Use customer service software change to help your company stay on top of all the feedback, inquiries, and questions it might get from clients. Utilize social media. Social media sites are a popular way for businesses to interact with customers, promote your products and services, facilitate customer communication, or provide assistance when an issue crops up.

3. Face increased ROI pressure

Minimize debt and unnecessary spending. Companies with a lot of debt can’t make decisions as quickly when the economy tanks. They’re more likely to cut staff or stop investing in their business, which will only increase your company’s struggle with time. Utilize online marketing tools that will help you advertise more efficiently on various platforms while cutting down costs by leveraging technology.

Take advantage of cheaper labor: The global market has expanded, so you can hire more people to work at a lower price. This will help keep your business competitive in the long run and save money on expensive resources like office space or equipment. 


Staying competitive in an unpredictable business environment is possible with a combination of adapting progressive attitudes and researching current trends. Keep up-to-date on your competitors’ moves to stay ahead; adopt new technologies that will help keep you innovative or leverage cheaper labor so you can cut costs and increase ROI when needed.

How have you stayed competitive during these turbulent times? Let’s talk about it. Email me at


Leave a Reply


Inscape Consulting Group
Greg Nichvalodoff, BSc. BM (Honors), MBA, PCC, CMC
Office: 604.943.0800
Mobile: 604.831.4734