Funny thing, people think that Millennials are going to be the major drivers of change in the workplace. And while those 20-somethings coming up the ranks are going to shake things up, there are bigger changes afoot from the people already established in the workforce. And guess what? Canadians are among the people who really want to change how the world of work works. Which begs the question: Are you ready for it?
What are the key trends shaping the new world of work for Canadians?
The new world of work for Canadians is shaped by four key trends: a willingness to sacrifice salary for remote work, a desire for the latest technology balanced with face-to-face interactions, a comfort with blurring personal and professional lines, and a preference for laptops and tablets over desktop PCs. These findings, from a recent study commissioned by Rogers Communications, highlight how technology and social changes are fundamentally altering how people view, expect, and want to work. For instance, one-third of Canadians (33%) would sacrifice salary or vacation for remote work, and 59% prioritize flexible hours and working from anywhere. Job satisfaction could increase for almost half (47%) if employers provided the latest tech, with baby boomers and Gen Y equally valuing access to technology. Furthermore, a quarter of Canadian smartphone users (23%) carry two phones due to employer restrictions, and over half (54%) are comfortable with employer security policies on personal devices. Finally, while desktop computers are currently dominant (45%), Canadians prefer laptops (40%), tablets (15%), and smartphones (10%) as primary work devices in the future. These trends mean flexibility and technology are crucial for attracting and retaining top talent, even if it means hiring remotely from across Canada and allowing employees to use their preferred productive tools.
- Canadians are willing to sacrifice salary and vacation days to work from anywhere. One-third of Canadians (33%) say they would sacrifice something (including salary, vacation days and employee benefits) to work remotely and over half (59%) of Canadians agree in the future, flexible work hours and the ability to work from anywhere will be top priorities in their choice of employer
- Canadians desire access to the latest tech but don’t want to lose face-to-face interactions. Job satisfaction could increase for almost half (47%) of Canadians if employers provided the latest technology tools and services; baby boomers are just as likely as their Gen Y counterparts to attribute access to the latest technology as being important (70% and 66%, respectively); and almost eight in ten (76%) of Canadians agree collaborative workplaces make them more productive
- Canadians are willing to erase personal and professional lines. A quarter of Canadian smartphone users (23%) who carry two smartphones do so because their employer doesn’t allow them to connect their device to the company server, and over half of Canadians (54%) who use their smartphone for personal and professional purposes are comfortable with employer-enforcing security policies
- Laptops and tablets are future devices of choice for Canadian workers over desktop PCs. Today, Canadians spend the majority of their workday using traditional workplace devices such as desktop computers (45%) and landlines (10%); in the future, Canadians would prefer to use laptops (40%), tablets (15%), and smartphones (10%) as primary work devices.
From Techvibes: Canadians Want to Redefine the Workplace
What do these findings mean for you? Flexibility and technology are going to be key factors to attracting and keeping the best and brightest people. You might be based in Vancouver or Calgary, but there are talented people in the Maritimes who are great at what they do—and they don’t want to move for any price. If you only hire local, you’re missing out on a much wider pool of talent. Are you ready to let people use the devices and technology they like to use not the technology and devices you’re used to using? This isn’t a Mac versus PC or desktop versus laptop or tablet versus everything debate, this is are you willing to let people use the tools they are most productive with and find the ways to make everything work together? Are you willing to think about having some of your best people work from not only home, but a “home” far away from you?
How can companies learn and adapt to the new world of work?
The recent book Remote by Jason Fried and David Heinemeier Hansson (the people behind Basecamp) regales how remote work is the next big thing, how if you don’t embrace remote workers, you’re going to lose in the new economy. The reality is that it isn’t remote work at all, it’s a willingness to embrace the new working world and the technologies that power it that matter most.
Workers today accept the fact that they probably won’t work at the same company for 20 or 30 years and then retire with a gold watch and a nice pension. That’s fine, people adapt. Companies, however, have been slower to adapt. Now’s the time to make a change. Now is the time to prepare for the new world of work and the workers who embrace it.
Embracing remote workers is a hard first step for many companies. For remote workers to be successful in a company, a lot of work has to go into making it work. And having just one or two remote workers; that’s a remote worker trial destined to fail. So make it easy on yourself, start with technology. Give new hires more flexibility over the technology they are given to do their job. Make 2014 your year to try new cloud apps. Apps where it doesn’t matter if you’re using a tablet or laptop or smartphone, the apps just work (examples are Trello, Quip, Dropbox, Evernote, and Google Drive). Maybe let more people use their tablets at work. Or let a few Macs into the office. The important fact is that most of today’s workers have used technology for not just their entire working lives, but their entire lives. After a few years you start to have preferred ways of working with tech. Don’t force people to change how they are most productive just because five years ago IT thought one technology was the way to go. Break free. Let people just work.
Technology first, remote later
This might be bucking the trend, but after years watching people try (and succeed and fail) at adapting to the new world of work, it’s trying to be more flexible about technology that is probably easiest to implement. Remote work is great, but it can be hard to bring into an established company and team. The important thing, the bit that should stick with you, is that big changes in the workforce are coming. Now is the time to get comfortable with the changes, learn how to adapt, and start looking for the people who can help you make it happen.
