How Leaders Turn Failure Into Success: Lessons from PBS Digital

Embracing failure can be a powerful strategy for organizational growth and innovation, as demonstrated by PBS Digital's transformation. After experiencing stagnation, PBS.org's digital arm, under Jason Seiken, implemented a bold mandate where failure was not only an option but an acceptable endpoint for projects. This counterintuitive approach, detailed in Seiken's HBR post 'How I Got My Team To Fail More,' led to significant successes, including doubling unique visitors and an 11,200 percent rise in video views, by fostering an entrepreneurial spirit balanced with empirical rigor and KPIs.